Build Your Email Subscriber List

How do artists increase their sales? By staying in touch with prospects over time through email campaigns. Here’s how to get that subscriber list built.

Finding Your Artistic Voice

A recent conversation with photographer/teacher Karen Hutton ranged deeply into understanding and sharing one’s artistic voice, and the opportunity we have to act as cultural visionaries.

50 Things Artists Can Do While Self-Isolated

The Coronavirus pandemic has led to a cascade of event cancellations and the loss of opportunities for many artists and self-isolation. What do we do now?

Artists and Legacy Planning

How important is it to plan for your art career to outlive you? Elizabeth Hulings, heir and manager of her artist father’s estate, explains how to prepare for your artist legacy.

My Career as a Children’s Book Illustrator

Successful full-time children’s book illustrator Jody Wheeler opens up about getting into the business and how it has evolved.

Online Imaging Tools for Artists

These image manipulation tools are perfect for artists who want to present and market their work effectively.

12 Essentials for your Website Shopping Cart or Product Pages

Having a website is one of the primary marketing channels available to Artists. If you are considering adding a way for collectors to buy directly from your website, you are not alone.

How One Artist Exploded Her Social Media Following

Potter Julie Spako didn’t start out to become a social media start, but she found a method of building an enormous following on Instagram and Pinterest, which has increased her sales.

Lessons Learned While Building a Small Business

What has been most effective in my own business has a lot in common with the artists I’ve worked with who are building their own.

Why Artists Must Develop a Network

Developing and growing a strong and diversified network of contacts is a proven component of successful art careers.

4 Essential Strategies for Selling Art Online

Many artists want to capture a piece of the online market. Use these strategies to provide a compelling customer experience that leads to the sale.

What Artists Must Know about Exhibiting at Art Fairs

Ray Beldner, the founder of stARTup Art Fair, gives an inside look at the art fair world, and what artists should know before committing to exhibit at these events.

Conversation with a Color Consultant

A conversation with artist and color consultant Barbara Jacobs reveals what artists need to know about interior color choices and design.

New Report on the Working Artist

This groundbreaking new report explodes myths about visual artists. It measures their impact on the economy and society, and reveals the importance of business education to their success.