Start a Successful Artist Blog (or Podcast)

by Carolyn Edlund Many artist entrepreneurs are looking to gain attention and interact with a target audience. Content creation is a great way to start that engagement.     There is a steady increase in the number of artists selling online. Consequently there is also a huge amount of “noise” happening in an already crowded […]

Plan for Success by Mapping Your Art Business

Here’s a method of “big picture” planning to guide you in building your art business.

Your Artist Statement: Why You Need One and Where You Can Use it

An artist statement is a concise written summary of your work that sets the tone for your brand story and marketing messages. Ultimately, the point of an artist statement is make others more interested in your work.

Earn More on Every Art Sale

Instead of running a sale or resorting to discounts, turn your thinking around. Use these strategies to increase the perceived value of your art and earn more on each sale.

Make Your Art Business Referral-Friendly

Close more art sales by cultivating referrals. Here’s how.

Plan Your Email Marketing Messages

Ready for an email marketing strategy? Here’s how and when to reach out to your audience.

The Art Licensing Game

Thinking of licensing your artwork? Painter Tim Saternow shares his experience and recommendations for others who want to enter the industry.

Know Your Collector and Why They Buy

A working knowledge of your collector and their motivations will help you market your art more effectively.

Checklist for Working with a Gallery

Artists can use these guidelines to set up a professional working relationship with a gallery that is mutually beneficial.

Write Your Artist CV

by Carolyn Edlund A CV is an important piece of supporting collateral to use with your portfolio, bio and other artist materials. This simple guide will get you started on writing your own.     The initials CV stand for “curriculum vitae” which is Latin for “course of life” and is a practical document that […]

Stand Out as an Artist in the Digital World

The online marketplace is competitive and crowded. Get your art website noticed by using a distinctive domain name.

30 Reasons Artists Should Sell Locally

Artists should prioritize selling to local customers and collectors. If you aren’t cultivating your local market, here is what you’re missing.

How to Increase Traffic to Your Art Website

Online sales are a dominant force in the art market, and a huge opportunity for entrepreneurs. Driving traffic to your art website should be an essential part of your art business strategy.

How We Built a 3D Printing Business

Two creative entrepreneurs developed a niche market and scaled their 3D printing studio business.