Step into the shoes of your customers to understand what they need from you to help make a buying decision.
Why Selling Feels so Awkward
Making sales is for many artists the most unfavorite part of their business. Are you suffering from the “cringe” factor when trying to sell?
How to Speak About Your Artwork
Artists can develop meaningful connections with potential collectors through authentic conversations about their art.
Offer Art Collectors an Exceptional Buying Experience
One of the most powerful ways to grow your art business is to design outstanding customer experiences that make a lasting impression.
The Pro Artist’s Guide to Art and Craft Fair Success
Are you headed to exhibit at an art or craft fair? Here’s your success guide to making the most of the show.
Why You’re Marketing Your Art the Wrong Way (And How to Fix It)
Ready to take control of your art marketing? Most artists are stuck on methods that simply don’t work. Here’s a proven one that does.
Top 10 Ways to Get into a Gallery
Jack McGowan shares his expertise on developing relationships with galleries, and shares tips for readiness and success.
Price Your Art Strategically
Here’s how to develop art pricing strategies that will work for your collectors and also for you as an artist entrepreneur.
12 Ways to Use Your Artist CV
How can artists use their professional CV’s to gain business and increase career opportunities? Here’s a list of ways.
8 Ways to Grow Your Email Subscriber List
Build your subscriber list with these strategies to make email campaigns a viable part of your art marketing.
How to Balance Art and Retirement Income
Seniors earning from art sales should manage their income with retirement benefit streams in mind. Here’s what to know.
How to Use AI to Create a Custom Art Marketing Plan
Do you need a plan to market and sell your artwork? Believe it or not, using an AI tool with specific prompts can create a detailed roadmap.
How the Arts Benefit Communities
The economic and cultural impact of arts in communities is significant and growing. Here’s why art matters, and how it makes a difference.
How to Revive a Dormant Email List
If you’ve neglected to send email campaigns on a regular basis, your list may have gone cold. Here’s how to reengage with subscribers.
