Step into the shoes of your customers to understand what they need from you to help make a buying decision.
Why Selling Feels so Awkward
Making sales is for many artists the most unfavorite part of their business. Are you suffering from the “cringe” factor when trying to sell?
How to Speak About Your Artwork
Artists can develop meaningful connections with potential collectors through authentic conversations about their art.
Offer Art Collectors an Exceptional Buying Experience
One of the most powerful ways to grow your art business is to design outstanding customer experiences that make a lasting impression.
The Pro Artist’s Guide to Art and Craft Fair Success
Are you headed to exhibit at an art or craft fair? Here’s your success guide to making the most of the show.
Top 10 Ways to Get into a Gallery
Jack McGowan shares his expertise on developing relationships with galleries, and shares tips for readiness and success.
6 Things Artists Must Stop Doing—Now!
Are you guilty of any of these self-destructive activities? Stop right now. They won’t help your art business or your sales.
Are You Making These Website Mistakes?
Want to improve your online art sales? Avoid these mistakes that can cost you opportunities and customers.
Find Your Sweet Spot: Where Personal Art Meets Market Success
For artists, striking a balance between what you love to make and what sells can be the best of both worlds.
Know the “Why” Behind Your Art
It’s essential to be able to articulate the concept behind your work and how it relates to what your audience cares about and values
The Artist’s Guide to Getting Your Art Seen
Just starting out as an artist in business? Here’s how to get your work out there quickly, find opportunities and move forward.
How to Make Art Shipping Costs Painless
Do you cringe when you think of the response customers have to your shipping costs? Consider these solutions.
Is Selling Wholesale Right for You?
Have you considered selling your art or handmade work in the wholesale marketplace? Let’s see if it’s the right model for you.
The Trust Factor
Gaining trust is a basic factor when marketing and selling your work online. How can you build trust with your customers?
