Why do artists fail in business? There are several common causes that can be overcome by adopting an entreprenerial mindset.
Sell Art in Your Local Community
There are a lot of compelling reasons to consider your local community as a potential market for your artwork.
The Psychology of Buying Art
Why does some art seem to practically sell itself, while others struggle to find a buyer? Sales often hinge on predictable human behavior.
Artists Should Compete on Value, Not Price
Instead of discounting the prices on your artwork, build perceived value instead to draw customers and sustain your credibility.
Your Collector’s Vision
Every artist has a vision, but the most successful ones also understand the vision of the people who collect their work.
Why Artists Are Struggling to Sell Art
Selling art today is harder than it used to be. If you’ve felt that something has shifted in the art world, you’re not alone.
How to Handle Objections and Close More Art Sales
Your response to objections can make all the difference between losing an opportunity and completing the sale.
What Art Collectors Need to Know Before They Buy
Step into the shoes of your customers to understand what they need from you to help make a buying decision.
Why Selling Feels so Awkward
Making sales is for many artists the most unfavorite part of their business. Are you suffering from the “cringe” factor when trying to sell?
How to Speak About Your Artwork
Artists can develop meaningful connections with potential collectors through authentic conversations about their art.
Offer Art Collectors an Exceptional Buying Experience
One of the most powerful ways to grow your art business is to design outstanding customer experiences that make a lasting impression.
The Pro Artist’s Guide to Art and Craft Fair Success
Are you headed to exhibit at an art or craft fair? Here’s your success guide to making the most of the show.
Top 10 Ways to Get into a Gallery
Jack McGowan shares his expertise on developing relationships with galleries, and shares tips for readiness and success.
6 Things Artists Must Stop Doing—Now!
Are you guilty of any of these self-destructive activities? Stop right now. They won’t help your art business or your sales.
