Video Marketing & Artists: Quality Matters

Can a video that shows your studio practice in an emotionally compelling way communicate what you do effectively and build the value of your work too?

4 Actionable Tips to Reach New Art Collectors Online

There are dozens of theoretical ways to get your artwork in front of collectors, but I’m going to give you 4 tips you can use right now to start exposing your artwork to a wider audience of art collectors online.

Increase Your Online Art Sales

Now, we get into the fun stuff— using your portfolio to build an online presence.

Video Marketing & Artists: A Match Made in Heaven

Just like your work, video engages the senses and, since it’s a visual medium, it gives you the opportunity to show rather than tell others what you do.

Introduction to Inbound Marketing for Artists

Inbound marketing has grown exponentially over the past few years, as social media has become a more and more profitable marketing tool.

3 Art Marketing Goals that Help Sell Your Work

Very few sales are made on the first contact with a prospective buyer, unless you are selling a lower-priced or impulse item.

Artists … Exit Your Comfort Zone

Four Marketing Techniques YOU Can Use to Boost Your Web Presence

You’re Probably Doing It Wrong

It should go without saying— having quality digital images is 100% critical for your art business.

Amazon vs. Etsy – Who Will Win?

Although it’s too early to tell which way things will fall, events are happening at a rapid pace that may affect the outcome of this upcoming rivalry.

Avoid These Mistakes That Ruin Your Online Art Sales

It’s the follow up that will make your work memorable and draw in that important customer engagement that you want.

Artist Strategies Lead to Regular Online Sales

Canadian photographer Michael Winsor is highly successful with e-commerce, making online sales of his work on a daily basis. He shares tips for artists.

Keys to Increasing Online Art Sales

Ideally, you want to help them develop a comfort level where they are ready to purchase. It’s about the customer experience.

What Artists Must Know About Selling Art Online

You know online art sales have gone totally mainstream when millions of people are being exposed to national advertisements that make shopping for artwork seem this appealing, easy and fun.

Should Your Art Website List Prices?

Failing to set prices withholds vital information, and a lack of information never inspired anyone to buy.