Is Your Art Business Losing Money?

If you are simply guessing at prices without having a real idea of what you need to earn to make a profit, and what the market will bear for your work, this could be a main reason why your business isn’t making money.

Increase Your Profit Margin: Raise Your Prices

There are ways to add perceived value to your work, many of which you can easily implement. This provides you additional reasons to charge more for your art.

Should Your Art Website List Prices?

Failing to set prices withholds vital information, and a lack of information never inspired anyone to buy.

Should You Discount Your Art?

Art has intrinsic value because it is not mass-produced and generic, and building on the perception of value can help you turn around those sagging sales without resorting to discounting your prices.

Are You Ready to Hire Your First Sales Rep?

Most reps are not willing to take on a line until there are some proven sales in the marketplace.

Top 10 Articles on Artsy Shark for 2011

The Top 10 most-read articles on Artsy Shark for 2011. Covers pricing, websites, corporate art, greeting card lines, book illustration marketing and increasing sales for your art business.

Consultation Case Study: Improving a Greeting Card Line to Increase Sales

One of the most important factors in determining the success of a greeting card line is balance. When a card artist schedules a consultation, we always start by evaluating the percentages of their line that fall into different categories of sentiments.

Lessons from a Retailer

We are always on the lookout for new items that set us apart from the competition, but also are desired by our customers. And, we love buying and selling local wares.

Tired of Haggling Over Prices?

“When selling your art or craft product, do you allow customers to devalue your work by haggling with you over the price, and then lowering it just to get a sale?”

A Guide to Pricing Your Artwork

“You should compensate yourself fairly for your time and materials. Most artists undervalue their work; often make less money on sales than they spent making work. It is a good idea to keep track of your expenses and the time spent creating the work.”

Are Your Art Prices Unrealistic?

You will quickly find when crunching the numbers if your pricing structure is working for you. Even though less experienced artists and craftspeople will usually make less income, don’t sell yourself short or rationalize why you are working for almost nothing.