There are plenty of customers who specifically want to own handmade work. They have a true appreciation for the talent and experience of the maker, and the creativity behind each piece.
What Artists Should Know About Print Advertising
Advertising in publications is an option for artists looking to gain recognition and cultivate collectors. If you are considering print ads, here’s what to know.
Encourage Collecting and Increase Repeat Sales
Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.
Create a 3D Online Exhibition of Your Art
3D virtual exhibitions are an exciting way of promoting individual artists, art events, galleries and cultural spaces to a worldwide audience.
The Power of Email Marketing
Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.
Featured Artist L. BaLoMbiNi
Mixed media artist L. BaLoMbiNi creates both abstract and narrative art in her New Mexico studio. Learn more by visiting her website. I have always been an artist. When I was seven, I painted goose egg shells tied with ribbon and took them door to door at Easter. I wanted to […]
Write Subject Lines that Get Your Emails Opened
Each email in an inbox has about two seconds to capture attention. Here’s how to grab attention and get your message opened.
Setting and Reaching Your Art Business Goals
What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.
How to Get Your Art Noticed
How do artists gain recognition for their work? Painter Tim Saternow writes about the importance of authenticity and vision.
How Artists Can Plan a Virtual Display
Technology and current events are pushing the art world to go digital. How can artists plan and implement an online exhibition?
Sell Your Art to an Affluent Audience
Price your work and position yourself in the market to reach your target audience.
Making Art Sales in a Changing World
In a changing world, artists must be proactive about alternative ways to sell.
How to Use Your Artist Statement
An artist statement is an important part of the materials you present about your art and yourself to the world. Here are ways to use it effectively.
10 Tips for Taking Art Commissions
Is your art business set up for commission work? Use these basics to cultivate sales and help things run smoothly.
