From Concept to Market: One Artist’s Story

What does it take to take a product idea all the way to the mass market? This artist shares her experiences.

Creating a Jewelry Collection

By doing an actual planned and designed collection, I feel I can tell a better story about me, and about my work, and speak more directly to my target market.

How to Succeed in the Changing Marketplace

The biggest frustration that I hear from the sales reps that I mentor, is that the old strategies aren’t working anymore.