A core strategy for selling card lines is to recruit and work with territory reps, who can explode sales and take the collection into new markets the artist has never before considered.
Interested in pursuing opportunities in the wholesale marketplace? Join us for a one-day intensive workshop for artists and makers.
Every time a client comes to me with an artist representative agreement, I cringe.
“Artists don’t want to go out and sell themselves,” said Murray. “They want you to go out there for them, make the sale.”
The photography was more fun and took less time, and they paid me more. I said, “I think I’ll become a photographer.”
Putting all of your faith in someone else who will pull the strings and make things happen is a kind of magical thinking.
My approach to any professional design project or business is to find out what’s going in the field.
Most reps are not willing to take on a line until there are some proven sales in the marketplace.
This illustrates the incredible demand for effective representation, and the potential revenue it can produce for your small business.
So, where are the sales reps, and how do you find them?
Selling wholesale is very stabilizing to a business. Imagine starting work on a Monday morning in your studio, knowing that everything you will make that week is already sold!
There is a huge difference between working with a small independent mom-and-pop retailer and entering the world of corporate buyers.
A rundown of the most-read articles ever on Artsy Shark, by category. Plus, the top 6 most-visited Featured Artist pages.
I use a combination of cold calling and email submissions. I submit artwork after reviewing the guidelines on the company’s website.