New Course on Launching a Handmade Business

How to Launch a Successful Handmade Business, a new course offered by The Arts Business Institute and F+W Publications starts September 1, 2015

I’m excited to announce an upcoming online course for artists titled How to Launch a Successful Handmade Business, which starts on September 1, 2015.

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Create Income through Renting Your Artwork

Cafe with Artwork

With art rentals, businesses who have this problem can invest in higher-quality artwork instead of cheaper prints that they know will get thrown away.

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Art in Embassies Program

Interior shot of embassy

Since 1963, the U.S. State Department has run a program called Art in Embassies (AIE) that showcases the work of American artists from various media in exhibits all over the world.

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Feeling the Infringement? Take Action Now

Stolen Image photo by Chris Thombs

There is recent news out about copyright infringement, and none of it is good. But, the upside is that there is something you can do about it. You will need to take action now.

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What’s Killing Your Art Sales?

Skeleton face by www.BlackCatFacePainting.com

Use that story to grab attention and use your message to let shoppers know how much they will love becoming one of your collectors.

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Read This Before You Negotiate

Shaking Hands

A caveat: Before you walk into any negotiation, or even a conversation about a business deal, do your research and plan ahead.

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How Artists Can Get Marketing Assistance

Gallery crowd

by guest blogger Kate Ashton Need help in marketing and promoting your art? Consider these options and see if any of them are a fit for your small business.     You’ve probably heard the old adage, but living as an artist is an actual career option today. When the financial crisis hit us a few […]

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Fear of Selling & How to Overcome It

Frustrated

If you are fearful and uncomfortable, your unspoken fear rules your attitude, language choices, and body language.

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“I’m sorry… WHAT did you sign??” Part Two

Meeting with an Agent

Every time a client comes to me with an artist representative agreement, I cringe.

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Tips for Speaking About Your Art

At a gallery show

Most people feel that they could never be an artist themselves, and meeting people who are really talented is a treat.

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Smart Marketing Strategy: Serve Up Your Art

In Situ photo of artwork by Paula Ogier

As the artist, you are in a perfect position to make those recommendations on how and where your work should be displayed.

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3 Art Marketing Goals that Help Sell Your Work

Making a Sale

Very few sales are made on the first contact with a prospective buyer, unless you are selling a lower-priced or impulse item.

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My Disastrous First Art Show

Art & Craft Fair

My sales were slow. They dragged. Shoppers looked, and didn’t understand what to do with what I made.

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Artists … Exit Your Comfort Zone

Exit Your Comfort Zone

by guest blogger Kelly Heck 4 Marketing Techniques YOU Can Use to Boost Your Web Presence     1. Your work is pretty… now what? You have an amazing portfolio to share with the world. You set up a website with your artistry, your bio, and an online form. Why isn’t the world reacting to […]

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