Taking Art to the Mass Market

Art area rug

The Artwork Factory sells through three channels: retail to the public through online sales, wholesale to large retailers and smaller independent stores, and to the trade, working mostly with interior designers

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The Nature of Art

Vitally Important II

Artsy Shark celebrates the love of nature by sharing works by our artist friends, and their inspiration.

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Why People Buy Art

How do YOU stand out?

Many times people don’t truly know what they want as far as buying art. They appreciate receiving recommendations.

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Are You Panicked About a Drop in Art Sales?

Are you panicked about a drop in your sales?

The truth is that no matter what industry you are in, change happens – and you can’t stop it. You have to deal with it.

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Are You at a Loss for Words?

At a Loss for Words?

Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational.

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How to Write an Amazing Artist Statement

ArtsysharkArtistStatement

The reason to have a genuine, well written artist statement is because you want to provide insight for your viewers into who you are as an artist.

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How to Lose an Art Sale

No Sale

So if you are feeling badly about not getting back in touch with people who have an interest in your work, you have lot of company.

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Evolution of an Artist Salon

A display of artwork at "The Happening"

These sorts of events are good for artists in any stage of their careers.

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Call for Featured Artists – Fall, 2014

Featured Artist Collage 3 Aug 14

Visual artists in any medium who would like to submit their work for consideration to become a featured artist on Artsy Shark may apply between August 13 – 21, 2014.

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Put Your Business Cards Away

business card collage

I have been teaching this principle for years and it is the most valuable single action that an artist can take to increase sales.

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Share Your Artist Story through Steller

steller collage

Visuals can range from photos (in a small or large format, with text or without) to videos that add a new and fun dimension to the story experience.

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How I Built an Email Campaign and Sold More Art

Email Infographic

Its power to reach consumers and convert consumers is due to the fact that over 91% of all US consumers use email every single day.

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Public Speaking for Artists

Artist James Thatcher presenting

It is a pleasure to hear people speaking boldly about what is important to them. Your presentation creates a bond with those present.

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Artists are Entrepreneurs

Balance

I spend at least 50% of my time researching new clients and opportunities, marketing and doing administrative work for my art business.

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