Visit almost any artist website, and you will see common mistakes that can easily be fixed. One of the biggest errors is failing to give enough information.
What I Learned from Being an Art Gallery Owner
Michael Soltis, an artist who has also owned a gallery, shares his insights and experience.
Give Yourself a Promotion
In my estimation, about 80% of artists are “in the pack” and struggling to break out
5 Ways Artists Can Unlock the Power of Social Media
Whichever social media network you choose to go with first, it’s incredibly important to get your page set up correctly.
The Power of Repeat Sales
Create ongoing income through repeat sales to existing customers and grow your business.
Increase Your Credibility as an Artist
Establishing your authority will make most potential customers take you more seriously, and it will build credibility.
Confessions of a Professional Art Gallery Closer
Heartfelt advice for artists on the essence of making sales from a long-time expert in the business.
Why Artists Must be Ready for Online Commerce
71% of art collectors have bought art online sight unseen.
How Artists Can Build a Mailing List
If your goal is to sell artwork, you will need to reach out to potential customers and collectors on a regular basis.
10 Ways to Improve Your Art Website
Fresh content added to your website increases your ranking and adds another dimension to your presentation.
Artist Website Strategies: Using Testimonials
Testimonials are an excellent way to share personal recommendations on your website, as well as in other forms of marketing.
Artist Website Strategies: Improve Your About Page
The About page is one of the most visited on any website, and should be compelling and inviting. Are you satisfied with yours?
Is Easy Access Ruining Your Art Business?
There is too much access to present and sell your work to the world. The value of it has been diminished. An opinion piece by Carolyn Edlund.
5 Steps to Gaining Referral Business
Referrals from existing customers are just about the best prospects you can get, and many artists grow their business mainly through being referred.
