Have a dream? Visualize the outcome, and then set measurable goals to achieve it. Here’s how.
6 Ways to Improve Your Greeting Card Sales
Are you planning a greeting card line? Good design and text are important basics. Here are six additional suggestions to hone your line and grow your sales.
What Artists Need to Know About Giclee Printing
Giclee printer Stan Bowman works with artists who want to reproduce their work for sale. He offers many years of experience in marketing, and discusses the technology of giclee.
A Disaster and a Valuable Lesson
Sometimes we learn the most valuable business lessons through tough experiences. Here’s what happened to me.
3 Ways to Increase Every Sale
Strategies for artists to increase every sale they make by bundling and creating sets that naturally go together, or cross-selling other merchandise to bump up each ticket.
Anatomy of a Dynamic Website
If you want to sell your art or crafts, your website is extremely important. How to make an effective, user-friendly site which gets results and makes sales. The example used is susidjewery.com, owned by jeweler Susan DelVecchio.
Is an Art Residency Right for You?
What is involved with finding, applying for and participating in artist residencies? Guest blogger Joseph Cavalieri details how to go about this process step by step, and gives ideas for using your residency to meet other artists, promote your work and make permanent connections.
Strategies for Self-Producing Artists
In the final installment of her article on “Creating a DIY Strategy for Exhibiting Your Work” guest blogger Rhonda Schaller discusses the pros and cons of self-producing artists.
Artists – Discover Your Market
In Part 3 of Rhonda Schaller’s article “Creating a DIY Strategy for Exhibiting Your Work”, she stresses how to research your market and find those venues which fit your work.
Alternative Opportunities for Artists
Artist/gallerist/curator and teacher Rhonda Schaller writes about artists finding alternative ways of thinking and exhibiting their art, including online portfolios, art registries, and how to create your own opportunities.
Vision and Strategy for Artists
In Part 1 of her guest blog on Artsy Shark, Rhonda Schaller discusses alternative methods of exhibition, alternative spaces, and exhibition models, plus a business plan exercise.
How Being a Full-Time Artist Will Change Your Life
Your vision of what your life will be like earning a living as a full-time artist changes over time. One artist’s experience of how reality changed her thinking and why that made all the difference.
10 Ways to Plan a Successful Trunk Show & Boost Your Sales
Do you have a handmade wearables line? Giving a trunk show can really boost your sales. How to plan and what to do to ensure a successful trunk show.
Yoda Teaches Art Marketing
Yoda’s classic quotes are used to present concepts of art marketing – how to promote yourself and your work and build your business.
