How do you sift through the thousands of galleries out there to find those suitable for you and your work?
Throw out the unsolicited requests, cold-call gallery visits, and moaning about how you will never have a chance to even speak with a gallerist. What have you done to make yourself be seen and known?
I intend to widen this net next year. I went through a huge attitude change this year. Every time I felt like giving up because I came away from a show where I sold nothing, it made me dig deeper and deeper and become so much more resilient – and I enjoyed 33 sales this year!
One of the most important things you need to do before approaching anyone for representation is to look at the art world as a whole and determine where you think your work might fit in.
“You should compensate yourself fairly for your time and materials. Most artists undervalue their work; often make less money on sales than they spent making work. It is a good idea to keep track of your expenses and the time spent creating the work.”
Countdown of the top ten most-read articles on Artsy Shark in 2010. Includes articles on galleries, art licensing, art publishing, greeting cards, websites and strategies.
In Part 1 of her guest blog on Artsy Shark, Rhonda Schaller discusses alternative methods of exhibition, alternative spaces, and exhibition models, plus a business plan exercise.
Robert Patrick, art gallery director and consultant, speaks about the psychology of selling to a collector, and the “intangible” quality of art. He also discusses gallery merchandising and setup to create an inviting atmosphere which clients will want to visit.
Robert Patrick, art gallery director and consultant, discusses the daily schedule and duties of a gallery director. This includes working with art consultants, art collectors and merchandising a gallery.
Robert Patrick, gallery director and consultant, is interviewed about what artists need to know about art collectors, art galleries, and how to prepare presentations.
Samantha Levin is an artist’s agent in New York City. She discusses how she represents artists, organizes gallery shows, uses alternative spaces to showcase artwork, and promotes art to collectors.
Laura Lee Gulledge, a graphic novelist and artist living in New York City, tells how she started her successful career. Laura Lee discusses her travels, the art scene in NYC and how persistence paid off for her.
Rhonda Schaller, an artist, gallery owner, career counselor and teacher, gives an insider’s view on how to sell your work in New York art galleries, or to self-produce your work and advance your art career.