“I Covered My Expenses” and Other Forms of Delusion & Denial

The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.

How to Deal with those Dreaded Shipping Costs

Shipping costs can set up a psychological barrier for many customers, and may even kill a sale.

Are You Selling Art in the Wrong Places?

Are you doing the same thing over and over again, when you aren’t really making many sales?

Read This Before You Negotiate

Before you walk into any negotiation, or even a conversation about a business deal, do your research and plan ahead.

“I’m sorry… WHAT did you sign??” Part Two

Every time a client comes to me with an artist representative agreement, I cringe.

How I Launched a Sustainable Art Business

Glassblower and guest blogger Jake Pfeifer grew a solid business selling his work. Here’s his story and best advice for other new entrepreneurs.

How a Hard Look at Business Changed an Artist’s Life

This was the most important thing that I have ever done for my business. It was astounding what I was spending to make what I thought was a living.

Beware of Art Gallery Cash Flow Problems!

A savvy artist protects herself upfront. Before you drop off your work, be sure you have a good contract with the gallery!

How to Run a Phenomenally Successful Crowdfunding Campaign

I was shocked at total strangers and distant acquaintances whom I barely spoke to who threw themselves into our campaign with gusto.

Should You Quit Your Day Job?

There are many ways to earn money as a self-employed artist. Just be sure that you understand clearly that as an entrepreneur, you are in sales, plain and simple.

Have You Considered Leasing Your Artwork?

A downpayment is taken at the start of the lease, and monthly payments are made through auto-pay rather than go through the hassle of invoicing.

Making a Profit with Your Art

If it’s important to you to become a full-time artist, you must take a hard look at the potential ways you can sell and what you need and want in your business

The Price is Right

Discounting out of fear that you won’t sell might bring in a little extra revenue, but it isn’t going to make you feel any better.

Why Artists Must be Ready for Online Commerce

71% of art collectors have bought art online sight unseen.