Instead of appealing to the general public, create a mindset and professional presentation to fit the collector you want to attract.
What You Can Learn from Your Competition
Building a small creative business doesn’t mean you have to reinvent the wheel. There is plenty to learn from others.
Sell Art to Corporate Clients
Is your art appropriate for placement in a commercial environment? Here’s how to enter the marketplace for this sales channel.
The Artist’s Guide to Building an Effective Website
Want to sell your artwork online directly through your artist website? Start with these basics to impress and convert visitors.
Jumping In With Both Feet
You can keep the day job and build your business slowly, or jump in with both feet and sink or swim. Which one did you choose?
The Myth of the Starving Artist
Have you convinced yourself of any of these common beliefs that are destructive to artists in business? Let’s set them straight.
The Power of Wholesale
Are you selling your creative work in the wholesale marketplace? You probably have more control than you think.
How to Give Great Press Interviews
Here’s how you as an artist can create a plan, attract the press and provide a terrific interview on your own terms.
Can You Sell an Art Business?
What’s the potential for creative entrepreneurs looking for an exit strategy? Here are some options for artists.
Art Collector Celebrates Artists with Studio Visits
Enthusiastic art collector and advocate Josh Kasper brings the hidden world of studio creation to light through live and virtual interviews.
Rejection as a Catalyst for Change
Artists who are serious about marketing and promoting their work cast a wide net. That means they will be turned down much of the time.
How Art Commissions Can Grow Your Business
Art commissions can be an important income stream that adds versatility and collaboration to your small business.
Checklist for a Successful Open Studio
Ready to open your studio to the public? Use these steps to connect with fans and sell more of your work when you put on an event.
How Email Marketing Can Grow Your Art Business
Email marketing is a proven method to help you build a prospect base, make sales and grow your art business.
