Artists are being targeted by scammers who claim they want to buy art as NFTs. They don’t. They want to rob you.
Get More Email Opens with Irresistible Subject Lines
One powerful tool artists should have in their arsenal is email marketing. Before you hit the send button, let’s look at the unsung hero of email marketing: the subject line.
4 Ways Artists Can Lose Customers
Four potential pitfalls that could deter prospective buyers of your art—have you encountered any of these challenges?
What To Do After Closing the Sale
You’ve made a sale of your art or handmade work, and your customer is thrilled. Now what?
Start Selling Your Art Locally
The easiest place to sell your work might be near your home. Use these tips to meet local business people, contacts and collectors.
Get More Publicity for Your Art
Want more exposure for your art or handmade work? Here’s how to create a buzz on social media and with the press to reach a broader audience.
How Direct Mail Can Boost Your Art Business
Is direct mail old fashioned? Maybe… but it provides another form of outreach to help grow your business.
Artist Social Network Deep Dive
José Art Gallery is a social network for art industry professionals and a destination for art sales.
Cultivate Your Ideal Clientele
Instead of appealing to the general public, create a mindset and professional presentation to fit the collector you want to attract.
What You Can Learn from Your Competition
Building a small creative business doesn’t mean you have to reinvent the wheel. There is plenty to learn from others.
Make Your Art Images Web-Friendly & Optimized
Professional photographer Kelly Heck explains how to work with photos of your art to optimize them for the web.
Use Press Releases to Get Your Artwork Noticed
Promote your artwork by writing press releases to spread the word. Here are two kinds you should know about.
The Artist’s Guide to Building an Effective Website
Want to sell your artwork online directly through your artist website? Start with these basics to impress and convert visitors.
How Art is Licensed
What is art licensing, and how do artists enter the marketplace? This article shares the basics on how to get started.
