How an Artist Created a Full-Time Business

I love creating artwork, however, selling originals I learned early on was the limiting factor if that is all I sold.

How to Run a Phenomenally Successful Crowdfunding Campaign

I was shocked at total strangers and distant acquaintances whom I barely spoke to who threw themselves into our campaign with gusto.

Is Social Media Really The Key to Selling Art Online?

You may be picking up lots of new followers and fans, but are any of them actually buying – or even thinking about buying – the pieces you’ve spent hours working on?

Holiday Shopping Starts Now. Are You Ready?

Holiday shoppers are in thinking mode and putting their loved ones on lists and setting up budgets.

How to Love Rejection

If you’re getting rejected that means you are doing your work and getting it out the door.

Consistency is Key to Making Art Sales

Part of your job as an artist and an entrepreneur is to build trust with your network, your associates and your collectors.

10 Website Mistakes that Kill Your Art Sales

A confused customer won’t buy; avoid that problem by providing all the details about becoming a collector of your art.

5 Essential Steps to Cultivate Online Art Buyers

You are not truly a visible business without a fully engaged website.

Representing Artists to the Corporate Market

“Artists don’t want to go out and sell themselves,” said Murray. “They want you to go out there for them, make the sale.”

Should You Quit Your Day Job?

There are many ways to earn money as a self-employed artist. Just be sure that you understand clearly that as an entrepreneur, you are in sales, plain and simple.

Why You Must Start Your Email Marketing Campaign

Emails, when done on a regular schedule, have the ability to grow your relationships, your “brand” or recognition, and bring your clients into a more intimate sense of conversation.

Why People Buy Art

Many times people don’t truly know what they want as far as buying art. They appreciate receiving recommendations.

Are You Panicked About a Drop in Art Sales?

The truth is that no matter what industry you are in, change happens – and you can’t stop it. You have to deal with it.

Are You at a Loss for Words?

Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational.