Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational.
How to Lose an Art Sale
So if you are feeling badly about not getting back in touch with people who have an interest in your work, you have lot of company.
Evolution of an Artist Salon
These sorts of events are good for artists in any stage of their careers.
How I Built an Email Campaign and Sold More Art
Its power to reach consumers and convert consumers is due to the fact that over 91% of all US consumers use email every single day.
How to Overcome Objections to the Sale of Your Art
To understand more clearly, you need to listen carefully to your prospective customers, and you need to also put yourself in their place
Artist Website Strategies: Are You Making this Major Mistake?
Visit almost any artist website, and you will see common mistakes that can easily be fixed. One of the biggest errors is failing to give enough information.
What I Learned from Being an Art Gallery Owner
Michael Soltis, an artist who has also owned a gallery, shares his insights and experience.
Give Yourself a Promotion
In my estimation, about 80% of artists are “in the pack” and struggling to break out
5 Ways Artists Can Unlock the Power of Social Media
Whichever social media network you choose to go with first, it’s incredibly important to get your page set up correctly.
The Power of Repeat Sales
Create ongoing income through repeat sales to existing customers and grow your business.
Increase Your Credibility as an Artist
Establishing your authority will make most potential customers take you more seriously, and it will build credibility.
Confessions of a Professional Art Gallery Closer
Heartfelt advice for artists on the essence of making sales from a long-time expert in the business.
Why Artists Must be Ready for Online Commerce
71% of art collectors have bought art online sight unseen.
How Artists Can Build a Mailing List
If your goal is to sell artwork, you will need to reach out to potential customers and collectors on a regular basis.
