The art that collectors own also allows them to express their own creativity – because selecting, buying and displaying art is a creative endeavor in itself.
Top 3 Marketing Mistakes Artists Make
Without the kind of marketing clarity that comes from this foundational work, your website and the copy on it will not connect with your target audience.
How Artists Can Work Effectively with Publishers
Before agreeing to any publication offer, you should have some idea in mind with regard to the terms and conditions you are willing to accept.
10 Easy Tips for Better Sales at Your Next Art Fair
When a person is looking at our artwork, we suddenly don’t know how to behave. We don’t trust our “natural” instincts.
The Value of Art In Situ
These artists use in situ photos to share their art with customers. Here’s why you should, too.
Boost Your Art Marketing with Printed Materials
Can artists use copy and print services when promoting themselves and their work? Absolutely
How I Got My Art Placed on TV and Movie Sets
Artist Vineta Cook is a contemporary abstract photographer and painter with roots in abstract expressionism. Her artwork has frequently been sourced for television and movie sets.
A Deaf Artist Offers Inspiration
Chelle DeStefano is an Australian artist. She also happens to be deaf, but has found ways to move beyond her disability to pursue her dreams.
Video Marketing & Artists: Quality Matters
Can a video that shows your studio practice in an emotionally compelling way communicate what you do effectively and build the value of your work too?
What Your Customers Can Teach You
What is the value in getting in front of your customers in person? Use these tips to get the most out of your experience.
Twitter Hashtags Best Practices for Artists
Hashtags are a must-have when you want your shared artwork to be discovered.
How Smart Marketing Boosted My Art Business
Christian artist Deb Minnard is a relative newcomer, just starting out as an entrepreneur. She has a powerful story about taking the initiative with marketing and getting results.
A Distinctive Body of Work
This unique spin on photography that uses the nude human body, whimsy and themes is a strong pull for the customer, and has served Allan Teger well for over 40 years
Is Your Art Priced Correctly?
Are you making money with your art? Or could you be losing out?
