What does it take to take a product idea all the way to the mass market? This artist shares her experiences.
What’s Killing Your Art Sales?
Use that story to grab attention and use your message to let shoppers know how much they will love becoming one of your collectors.
Read This Before You Negotiate
Before you walk into any negotiation, or even a conversation about a business deal, do your research and plan ahead.
Fear of Selling & How to Overcome It
If you are fearful and uncomfortable, your unspoken fear rules your attitude, language choices, and body language.
“I’m sorry… WHAT did you sign??” Part Two
Every time a client comes to me with an artist representative agreement, I cringe.
Smart Marketing Strategy: Serve Up Your Art
As the artist, you are in a perfect position to make those recommendations on how and where your work should be displayed.
3 Art Marketing Goals that Help Sell Your Work
Very few sales are made on the first contact with a prospective buyer, unless you are selling a lower-priced or impulse item.
Artists … Exit Your Comfort Zone
Four Marketing Techniques YOU Can Use to Boost Your Web Presence
Avoid These Mistakes to Build an Effective Art Portfolio
You never know when you might have a great opportunity and need to show your best work at a moment’s notice.
How I Launched a Sustainable Art Business
Glassblower and guest blogger Jake Pfeifer grew a solid business selling his work. Here’s his story and best advice for other new entrepreneurs.
Avoid These Mistakes That Ruin Your Online Art Sales
It’s the follow up that will make your work memorable and draw in that important customer engagement that you want.
How a Hard Look at Business Changed an Artist’s Life
This was the most important thing that I have ever done for my business. It was astounding what I was spending to make what I thought was a living.
Is Your Artist Statement Working for You?
An artist statement, like all promotion, is a frame through which the artwork is seen. It is a guideline, a means of orienting the viewer.
4 Ways Booth Signage can Draw a Crowd
In a crowded show, how can you stand out? Signage is a great way to grab attention and make a statement.
