Success depends on leveraging your property (every design or painting) beyond the sale of the original.
Selling One-of-a-Kind Art at Wholesale
Even though each sculpture is individual, he does take orders for similar sculptures with the same theme. However, they will have different fabrics and details.
Opportunities for Artists Who Wholesale
The American Made Show presents a marketplace drawing members of the trade, and all types of buyers for handmade goods.
Selling Wholesale as a Business Model
It’s common for many artists and craftspeople to have a “feast or famine” type of income if they pursue only one type of selling. And although I’m all for selling retail, I discovered years ago the power of selling wholesale in my own business.
Everything You’ve Always Wanted to Know about Show Managers *but were afraid to ask
All show managers care about success, and success can’t happen if they don’t know how to create a better show next year, or next month.
Make A Press Kit That Pops
Press rooms are often crowded with reporters, bloggers and freelancers looking for something exciting to write about, and they look to press kits for inspiration.
How to Ace Your Next Trade Show
Building a partnering relationship with your customer is an ideal scenario where both of your businesses will benefit.
The Power of Consultative Selling
Avoid “buyer paralysis” with your own customers by offering just a couple, or no options – and also by acting in a consultative way by suggesting or promoting easy ways to buy from you.
Colorful Booth Design 2012
Today, booth design can be lightweight, easy to set up and have great impact using banners for backgrounds, and punching up the color. Here are three booths at four trade shows seen this year which pulled visitors in from the aisles.
Focus on Art Licensing at Surtex
Artists attend Surtex with the intention of meeting prospects to connect with for licensing opportunities. Manufacturers and others walk the show to find new fresh images that will appeal to their customers, to be used in product design.
The Art of Wholesaling
Selling wholesale is very stabilizing to a business. Imagine starting work on a Monday morning in your studio, knowing that everything you will make that week is already sold!
The Secrets of Retail and Wholesale Selling for Artists
I’m thrilled to have been asked to partner with Alyson Stanfield of Art Biz Coach fame in presenting two teleseminars this month about the business of art and craft.
How Artists Can Make an Effective Press Kit
What is a press kit? It’s a packaged set of promotional materials about you and your business that is distributed to members of the media in order to get exposure and publicity.
Want to Rock Your Art Business This Year? Start with Your Collection
As you consider how to grow your body of work, take a look at the big picture. Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.
