Consultation Case Study: Improving a Greeting Card Line

 An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?

Greeting Card Entrepreneurs Take Advantage of Niche Marketing

Two greeting card entrepreneurs built a brand and a reputation around a niche that appeals to their eco-conscious base. 

Alaskan Artist Finds Success in Niche Market

How artist Jill Marshall has used regional images and themes to market her line of whimsical greeting cards.

6 Ways to Improve Your Greeting Card Sales

Are you planning a greeting card line? Good design and text are important basics. Here are six additional suggestions to hone your line and grow your sales.

Top 10 Articles on Artsy Shark this Year

Countdown of the top ten most-read articles on Artsy Shark in 2010. Includes articles on galleries, art licensing, art publishing, greeting cards, websites and strategies.

Featured Artist Francesca Tesoriere

Italian artist Francesca Tesoriere is a freelance illustrator who has created artwork for childrens books, greeting cards, gift wrap and other projects. She is seeking additional art licensing opportunities.

Advice from a RockStar Sales Rep

Sales rockstar Meryl Hooker helps artists and entrepreneurs get focused on business strategies to help sell their products. She lists five important steps to help create unique selling propositions for businesspeople and artists.

8 Techniques to Get Your Greeting Card Line into a Store

Eight proven incentives to get store buyers to try your greeting card line. From free shipping and fixtures, to buyouts and guarantees, these techniques will help you get your foot in the door and your card line on the racks of your prospective retail account.

Greeting Card Entrepreneur Designs Her Own Success

Louisa Huang, creator of the greeting card line “Paper Musings” explains how she started and grew her business. Information on the greeting card business, sales reps, marketing and inspiration are included.

Featured Artist Clare Rosean

Featured Artist Clare Rosean discusses her whimsical light-hearted artwork. She produces fine art, cards and stationery of her designs. Clare talks about her background and influences.

Choose the Right Printer for Your Greeting Card Line

Tips and suggestions for artists who have their own greeting card line on how to choose the best printer for the job. Includes interviews with Hok Yeung of Persimmon Press and Kate Harper.

Searching for Fresh Talent/Interview with Brush Dance President Christine Witt

Brush Dance President Christine Witt discusses how they select artists to design their paper lines, the spirit behind their company, and the special relationship Brushdance has with their customers.

How Passion for a Cause Led to Success/Interview with Melissa Cook

Melissa Cook of Scene East discusses how her company partnered with nonprofit organizations to sell her line of greeting cards while raising money for charities in Africa.

What You Didn’t Know About Starting a Greeting Card Line (Part 3)

How artists can start their own greeting card line, focusing on marketing and sales