Cutting prices might be the first thing that comes to mind when you want to increase your sales. But it could be your worst move.
Get More Publicity for Your Art
Want more exposure for your art or handmade work? Here’s how to create a buzz on social media and with the press to reach a broader audience.
How Artists Who Wholesale Can Consign Strategically
There are times when using consignment can be beneficial, even for artists who generally wholesale their work.
Stay Focused and Stop Chasing Money
You are the only one who can determine the future of your creative business. Don’t allow others to distract you from your purpose.
How Direct Mail Can Boost Your Art Business
Is direct mail old fashioned? Maybe… but it provides another form of outreach to help grow your business.
Artist Social Network Deep Dive
José Art Gallery is a social network for art industry professionals and a destination for art sales.
How to Deal with Negative Criticism
Negative feedback can be frustrating and distressing. Resist the urge to escalate into a battle and use these techniques to calm the storm.
Cultivate Your Ideal Clientele
Instead of appealing to the general public, create a mindset and professional presentation to fit the collector you want to attract.
What You Can Learn from Your Competition
Building a small creative business doesn’t mean you have to reinvent the wheel. There is plenty to learn from others.
Make Your Art Images Web-Friendly & Optimized
Professional photographer Kelly Heck explains how to work with photos of your art to optimize them for the web.
Sell Art to Corporate Clients
Is your art appropriate for placement in a commercial environment? Here’s how to enter the marketplace for this sales channel.
The Artist’s Guide to Building an Effective Website
Want to sell your artwork online directly through your artist website? Start with these basics to impress and convert visitors.
Jumping In With Both Feet
You can keep the day job and build your business slowly, or jump in with both feet and sink or swim. Which one did you choose?
The Power of Wholesale
Are you selling your creative work in the wholesale marketplace? You probably have more control than you think.
