She knew that she would be using social media and email marketing, as well as direct mail to reach out to her followers and her list several times before the event began
Serious about Art Marketing – Part 1
First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.
How Sublimation Printing can Scale an Art Business
Taking this step means she is now poised to enter new marketplaces for her work, and is ready to build a strong business with potential to sell volume and gain repeat orders.
Increase Your Art Sales by Making an Emotional Connection
Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.
“I Covered My Expenses” and Other Forms of Delusion & Denial
The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.
Use Inbound Marketing to Increase Your Social Reach
Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.
Promoting a Body of Work
Artist Paul Roustan has developed an incredible body painting portfolio, and published a book about his work.
The Thrills of Networking Within A Local Artist Community
How one artist used her community connections to build a stronger business and a network.
Portfolio Review: Do You Have These Issues?
I recently spoke with three artists who sought feedback on their portfolios. Each one faced different challenges.
3D Printing for Artists
This gives artists a huge menu of options for creating original sculpture, maquettes or even materials for use in building large assemblages or installations.
Introduction to Inbound Marketing for Artists
Inbound marketing has grown exponentially over the past few years, as social media has become a more and more profitable marketing tool.
How Art is Juried … and How to Get Better Results
Show your best art. When presenting a whole portfolio, you will be judged on the weakest piece of work that you have.
Secrets of a Successful Open Studio
Artist Rosemary Conroy explains the details in running a highly successful open studio event every year, and cultivating collectors.
