“I find great joy in creating work that brings together the disparate and often discarded things of this world, and creating a new and cohesive whole.”
Target Your Market to Increase Your Sales
As an artist, can you identify your target market? What you need to know and how it can help your business.
Featured Artist Charles Ott
“I create very detailed hand-drawn pen & ink illustrations featuring the prominent buildings & landmarks from my city, as well as many of America’s treasured landmarks.”
Interview with Surtex Manager Penny Sikalis
Penny Sikalis, manager of the art licensing show Surtex in New York City reveals what artists need to know about exhibiting.
Featured Artist Elisabeth Fitzhugh
Artist Elizabeth Fitzhugh de-constructs old dolls, junk and memorabilia and reconstructs them into assemblages. She talks about her inspiration and
Tired of Haggling Over Prices?
When selling your art or craft product, do you allow customers to devalue your work by haggling with you over the price?
Featured Artist Jina Wallwork
“Painting is a language that allows me to speak in ways that are not possible with words.”
Featured Artist Pamela Viola
“Depending on the emotion I want to create, I make color, saturation, focus and textural choices, sometimes adding additional story elements in order to create a heightened sense of drama or a dreamlike quality.”
A Guide to Pricing Your Artwork
There is no perfect formula for pricing your work, but here are a few helpful hints.
Featured Artist Neela Pushparaj
“Painting is an integral part of my life. It is an expression of my joy in everything I see.”
Featured Artist Jeanne Bessette
“My photography career was very rewarding, but there was always a small fire inside that was not being fed. So after thirteen years, I retired my camera for profit and picked up a paint brush. This time for real. It felt like home.”
6 Ways to Learn from Your Customers
How much do you as an artist know about what your customers want? Here’s how to find out, directly from them.