John Lund’s humorous photography has sold like hotcakes on a variety of products. He shares his experience to help other artists looking to establish careers.
Master of Humor: Interview with Photographer John Lund
The photography was more fun and took less time, and they paid me more. I said, “I think I’ll become a photographer.”
Art Fair Burnout
I had “art show burnout” and had to take stock of what I was doing. I’d scheduled twenty retail fairs that year. What was I thinking?
A Guide to Art Calls
Guest blogger Mickey Bond offer a comprehensive look at types of art calls, and what you need to know to respond to them.
Confessions of a Professional Art Gallery Closer
Heartfelt advice for artists on the essence of making sales from a long-time expert in the business.
The Price is Right
Discounting out of fear that you won’t sell might bring in a little extra revenue, but it isn’t going to make you feel any better.
Why Artists Must be Ready for Online Commerce
71% of art collectors have bought art online sight unseen.
Overcoming the Challenge of Pricing Art
The art market is in the midst of an amazing technology revolution, with pitfalls of pricing for emerging artists and buyers.
Anatomy of a Call for Artwork
The language of art calls is stilted. Curators, gallery owners, art center administrators and university professors use specific forms.
How Artists Can Build a Mailing List
If your goal is to sell artwork, you will need to reach out to potential customers and collectors on a regular basis.
10 Ways to Improve Your Art Website
Fresh content added to your website increases your ranking and adds another dimension to your presentation.
Artist Website Strategies: Using Testimonials
Testimonials are an excellent way to share personal recommendations on your website, as well as in other forms of marketing.
Artist Website Strategies: Improve Your About Page
The About page is one of the most visited on any website, and should be compelling and inviting. Are you satisfied with yours?
Artist Website Strategies: Improve Your Home Page
Build a Home page on your art website that makes impact and draws the visitor in to want to see more of your art and your story.
