How artist Jill Marshall has used regional images and themes to market her line of whimsical greeting cards.
What Retailers Want in Handmade Goods
We are always on the lookout for new items that set us apart from the competition, but also are desired by our customers.
Need Money for Art? Kick Your Funding Into High Gear
Do you have a creative project in mind and need money to fund it? Use “crowdfunding” to invite others to become a vital part of your project by backing you financially to achieve your goal.
Interview with an Art Licensing Agent
Julie Ager, the Licensing Director for Artistic Designs Group answered questions for artists who want to license their art.
Is There a Future for Trade Shows and Sales Reps?
With the advent of internet shopping and an abundance of websites, the face of commerce is continuing to change entire industries.
Consultation Case Study: Freelance Illustrator
“This strategy has the long-term aim of the freelance illustrator being viewed as a consultative partner to clients, thereby setting up relationships which will lead to repeat business.”
How to Make Your Customers Fall in Love with You
A well-planned strategy to connect with and court your prospective clients can make them fall truly, madly, deeply in love with you and your work.
Target Your Market to Increase Your Sales
As an artist, can you identify your target market? What you need to know and how it can help your business.
Interview with Surtex Manager Penny Sikalis
Penny Sikalis, manager of the art licensing show Surtex in New York City reveals what artists need to know about exhibiting.
Tired of Haggling Over Prices?
When selling your art or craft product, do you allow customers to devalue your work by haggling with you over the price?
A Guide to Pricing Your Artwork
There is no perfect formula for pricing your work, but here are a few helpful hints.
6 Ways to Learn from Your Customers
How much do you as an artist know about what your customers want? Here’s how to find out, directly from them.
Are You Ready for Prime Time?
Take stock of your portfolio, your line, your sales, and be honest – are you presenting totally professional work to the marketplace?
Conversation with an Art Publisher
An interview with art publishing executive Donna Levan, on what artists should know about working in the industry.
