Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.
How Digital Artists are Creating and Selling
The world of digital art is innovative and evolving, with endless possibilities. Five artists reveal what inspires them, the techniques they use, and how they sell their work.
From Wall Street into the Artist Studio
During her journey from the financial industry to becoming an abstract painter, Leila Pinto has incorporated her experience on Wall Street and world events into her art.
Create a 3D Online Exhibition of Your Art
3D virtual exhibitions are an exciting way of promoting individual artists, art events, galleries and cultural spaces to a worldwide audience.
Are You Selecting the Right Art Shows?
When planning your show schedule, take a practical look at the costs and benefits of events. You may dramatically change your plans.
What is the Crypto Art Market?
A huge emerging market has opened for artists to sell digital work online. Artist Marc-O-Matic is interviewed about his lucrative experience selling art as NFTs on the blockchain.
The Power of Email Marketing
Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.
Evolution of an Expatriate Artist
Traveling and living internationally has dramatically influenced artist Rajul Shah’s aesthetic, technique and potential markets. She shares her story and what she has learned as an expat.
Muse vs. Market: How to Write Your Brand Story
Selling the purpose behind a brand has a decades-strong loyalty with marketers and entrepreneurs. Here’s how artists can use the same formula to “Find the Why?” and claim their voices in the marketplace.
How I Set and Reached My Art Sales Goals
What happens when an artist takes a proven business approach to setting and reaching goals? Painter Tom Blood shares his process and results.
Art as a Bridge to Healing
Terri Albanese used her art to help others express gratitude to frontline workers during the pandemic.
What Artists Should Know about The Corporate Market
The corporate sector may be a lucrative market for artists whose work is appropriate and who have the ability to work with other professionals to serve large clients.
Selling Art? Know the Decision Maker
Increase your art sales by understanding your buyer and their motivations.
Price Your Art Like a Professional
Price your art to reflect it’s value in the marketplace and pay yourself a profit.
