Why People Buy Art

Many times people don’t truly know what they want as far as buying art. They appreciate receiving recommendations.

Are You Panicked About a Drop in Art Sales?

The truth is that no matter what industry you are in, change happens – and you can’t stop it. You have to deal with it.

Are You at a Loss for Words?

Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational.

How to Write an Amazing Artist Statement

The reason to have a genuine, well written artist statement is because you want to provide insight for your viewers into who you are as an artist.

How to Lose an Art Sale

So if you are feeling badly about not getting back in touch with people who have an interest in your work, you have lot of company.

Evolution of an Artist Salon

These sorts of events are good for artists in any stage of their careers.

Put Your Business Cards Away

Why simply giving your business card to interested prospects is the worst thing you can do.

How I Built an Email Campaign and Sold More Art

Its power to reach consumers and convert consumers is due to the fact that over 91% of all US consumers use email every single day.

Public Speaking for Artists

It is a pleasure to hear people speaking boldly about what is important to them. Your presentation creates a bond with those present.

Artists are Entrepreneurs

I spend at least 50% of my time researching new clients and opportunities, marketing and doing administrative work for my art business.

Conversation with a Potter

A fun and wide-ranging conversation shares thoughts on how artists can carve out a business model that works.

What is Affordable Art?

What happened when a customer thought a work of great art was out of her reach? A gallery closer tells the story of what is truly “affordable” when a collector falls in love.

How to Overcome Objections to the Sale of Your Art

To understand more clearly, you need to listen carefully to your prospective customers, and you need to also put yourself in their place

Artist Website Strategies: Are You Making this Major Mistake?

Visit almost any artist website, and you will see common mistakes that can easily be fixed. One of the biggest errors is failing to give enough information.