Artists and the galleries that represent them both benefit from taking steps to act as partners with each other.
The Power of a Quality Digital Portfolio
As an artist, having a high-quality digital portfolio is one of the most important things you can do for your career.
Tips for Promoting Your Art on Instagram
What stands out on an Instagram feed? Wonderful photos that catch the eye.
Video Marketing & Artists: A Match Made in Heaven
Just like your work, video engages the senses and, since it’s a visual medium, it gives you the opportunity to show rather than tell others what you do.
Instagram Interactive Gallery Sells Your Art
Want to sell more art on Instagram? Here’s one way to drive traffic to your website and increase art sales on your existing e-commerce platform.
Selling One-of-a-Kind Art at Wholesale
Even though each sculpture is individual, he does take orders for similar sculptures with the same theme. However, they will have different fabrics and details.
Social Media Tips from Lori McNee
You might not become a social media superstar by starting an online networking presence, but you can get traction and share your work with a global audience.
Anatomy of a Successful Email Marketing Campaign
10 ways to get started on a kick-ass email marketing campaign to sell your art.
Artist Stories
Take a look at the impact these artists make through sharing their stories.
Serious about Art Marketing – Part 2
She knew that she would be using social media and email marketing, as well as direct mail to reach out to her followers and her list several times before the event began
Serious about Art Marketing – Part 1
First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.
Increase Your Art Sales by Making an Emotional Connection
Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.
“I Covered My Expenses” and Other Forms of Delusion & Denial
The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.
Use Inbound Marketing to Increase Your Social Reach
Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.
