Michigan-based calligrapher Jennifer Buck of Graceful Expressions used multiple smart strategies to market and grow her creative business.
Shooting Fish in a Barrel
How one artist planned such a great strategy for presenting her work that picking up new accounts was “like shooting fish in a barrel.”
How Artists Can Make an Effective Press Kit
Press kits are packaged promotional materials distributed to members of the media in order to get exposure and publicity.
Success By the Numbers
If you are serious enough about your business to pursue appropriate prospects on a regular basis, you will gain traction.
Entrepreneur Taps into Contemporary Christian Market
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
Sell More Art with this Smart Strategy
Showing art in it’s environment helps prospective customers visualize how the art could work in their own home or office.
How Artists can Finesse the Press
Media outlets are hungry for stories. Artists make for good stories. Let’s explore how you can do this effectively to get media attention.
Why They Buy
Understanding the hidden reasons behind making a purchase will help you plan, market and sell more of your work.
Think Big and Take Action/Interview with Lesley Riley
What’s the secret to an artist’s success? The right mindset and a lot of hard work. Artist and author Lesley Riley gives her best advice.
A Day in the Life of an Artist’s Licensing Agent
I use a combination of cold calling and email submissions. I submit artwork after reviewing the guidelines on the company’s website.
Holy Cow! How to Succeed at Selling to a Niche Market
Your niche has other people in it who create art. Get to know them and create a strategic alliance tp refer business to the other.
Why I Closed My Studio
Art careers and studios eventually come to an end. Here’s why I got out of the business, and what happened next.
Want to Rock Your Art Business This Year? Start with Your Collection
Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.
Scott Price: Writer, Digital Artist, Self-Publisher
As internet resources allow artists and writers to self-publish, they increase their independence and opportunities.
