Selling art and craft to museum shops is very different than working with traditional galleries and stores.
The Power of Consultative Selling
Use your knowledge and experience to make recommendations that will help your customers purchase just the right piece that they will love.
Interview Tips for Artists
You’ve connected with a member of the press and gotten an interview scheduled. Congratulations! Now what?
Going Belly Up
You want to start your own business as an artist. But what if you fail? And what would happen if you could not fail?
How Art is Chosen for Television and the Movies
Have you ever wondered how artists get their work onto movie sets and television shows? Here’s one expert who knows the inside story.
Colorful Booth Design
How “wow” is your show booth? These artists show off their work in appealing, inviting exhibits at trade shows.
Sell Your Customers on Value
As you begin to define your target customer, and what they care about, sell your customer on what they value when presenting your work.
Selling to Large Retailers
I highly encourage small businesspeople to meet with a regional buyer, or even a store level buyer, if they have the latitude to place orders.
Selling to Large Retailers
Want to join the “big leagues” and get your work into chain stores? Here’s how to survive and thrive without losing your shirt.
Selling to Niche Markets/Wedding Industry
Michigan-based calligrapher Jennifer Buck of Graceful Expressions used multiple smart strategies to market and grow her creative business.
Shooting Fish in a Barrel
How one artist planned such a great strategy for presenting her work that picking up new accounts was “like shooting fish in a barrel.”
How Artists Can Make an Effective Press Kit
Press kits are packaged promotional materials distributed to members of the media in order to get exposure and publicity.
Success By the Numbers
If you are serious enough about your business to pursue appropriate prospects on a regular basis, you will gain traction.
Entrepreneur Taps into Contemporary Christian Market
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
