First, by ‘unveiling’ a preview of the show to my mailing list, it offers a bit of insider treatment to my contacts and hopefully creates some interest.
Secrets of a Successful Open Studio
Artist Rosemary Conroy explains the details in running a highly successful open studio event every year, and cultivating collectors.
From Concept to Market: One Artist’s Story
What does it take to take a product idea all the way to the mass market? This artist shares her experiences.
How a Hard Look at Business Changed an Artist’s Life
This was the most important thing that I have ever done for my business. It was astounding what I was spending to make what I thought was a living.
Protect Yourself from Art Scams
A few weeks ago, I received an inquiry via my personal website from a man claiming that he saw his wife looking at my site and that she loved my drawings.
How an Artist Created a Full-Time Business
I love creating artwork, however, selling originals I learned early on was the limiting factor if that is all I sold.
Taking Art to the Mass Market
The Artwork Factory sells through three channels: retail to the public through online sales, wholesale to large retailers and smaller independent stores, and to the trade, working mostly with interior designers
What is Affordable Art?
What happened when a customer thought a work of great art was out of her reach? A gallery closer tells the story of what is truly “affordable” when a collector falls in love.
Have You Considered Leasing Your Artwork?
A downpayment is taken at the start of the lease, and monthly payments are made through auto-pay rather than go through the hassle of invoicing.
Working Smarter to Sell Your Art
Seattle-based artist Keiko Suzuki faced frustrating challenges in her business, but was determined to find solutions.
Evolution of a Greeting Card Line
From first concept through end sale, here is how one entrepreneur created a line of greeting cards.
Selling to Niche Markets/Wedding Industry
Michigan-based calligrapher Jennifer Buck of Graceful Expressions used multiple smart strategies to market and grow her creative business.
Consultation Case Study: Improving a Greeting Card Line
An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?
Consultation Case Study: Freelance Illustrator
“This strategy has the long-term aim of the freelance illustrator being viewed as a consultative partner to clients, thereby setting up relationships which will lead to repeat business.”
