Michigan-based calligrapher Jennifer Buck of Graceful Expressions used multiple smart strategies to market and grow her creative business.
Gotcha Covered – Insurance Resources for Artists
Compared to being a defendant in a liability lawsuit or losing your studio, office contents and inventory in a fire or disaster, insurance premiums are an incredible deal.
An Artist’s View of Art Publishing – Part 2
As an artist, you are free to pursue your craft in the manner of your choosing. But the business side of the art world is no different than many others – timing plays a big part in things.
An Artist’s View of Art Publishing – Part 1
As long as you go into art publishing with clear expectations, I don’t think you will be disappointed with your experience, especially if you work with a top art publisher.
How Artists Can Make an Effective Press Kit
Press kits are packaged promotional materials distributed to members of the media in order to get exposure and publicity.
Success By the Numbers
If you are serious enough about your business to pursue appropriate prospects on a regular basis, you will gain traction.
Entrepreneur Taps into Contemporary Christian Market
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
Sell More Art with this Smart Strategy
Showing art in it’s environment helps prospective customers visualize how the art could work in their own home or office.
How Artists can Finesse the Press
Media outlets are hungry for stories. Artists make for good stories. Let’s explore how you can do this effectively to get media attention.
Holy Cow! How to Succeed at Selling to a Niche Market
Your niche has other people in it who create art. Get to know them and create a strategic alliance tp refer business to the other.
Why I Closed My Studio
Art careers and studios eventually come to an end. Here’s why I got out of the business, and what happened next.
Want to Rock Your Art Business This Year? Start with Your Collection
Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.
Scott Price: Writer, Digital Artist, Self-Publisher
As internet resources allow artists and writers to self-publish, they increase their independence and opportunities.
Storytelling for Artists
olyn Edlund
Creative entrepreneur Joan Biondi used the power of stories to create a feline personality who became a superstar.
