Marketing Strategies for Photographers

Photographer’s representative Maria Piscopo has written a definitive guide for marketing photography.

Smart Art Marketing: Build Your Network

I spoke with artists Annie Salness and Emily Hancock about connections – making them, reinforcing them, and building friendships with customers, peers and others.

How and Why to Use Photos of Art in Progress

In progress photos are more casual than portfolio or jury shots, and thus they are perfectly suited for social media, where conversations may revolve about a piece that you are busy creating.

How and Why to Use Detail Shots of Your Art

If your work isn’t being seen in person, a detail shot can unravel the mystery of how it’s made and the materials used.

The Benefits of Automating Your Social Media Posts

There are many choices in automation software and apps that you can utilize to preschedule and post to multiple platforms at once.

A Favorite Work of Art

We asked some artists to share a favorite work and their inspiration.

How to Add Extra Links to Your Instagram Profile

These two websites help make the most of that single Instagram profile link by providing a larger selection of links for readers to choose from when they click it.

Three Fun Apps to Help Your Art Marketing

These apps give you new ways to use your images, and they’re absolutely free!

New .art Domains Now Available

An .art ending identifies the website as art-related, much as the .org ending identifies a nonprofit organization, and can be helpful in online search results.

Creative Placemaking and Opportunities for Artists

Often, public art requires a team of creative professionals, stakeholders, and contractors working under the direction of one artist, often referred to as the “art director”.

Most of Your Art Marketing Will Fail. Keep Going.

The people who do care about original art are fewer. And the ones who care about your art are fewer still. Don’t give up.

Raise The Status of Women Artists

Throughout history many accomplished women artists’ contributions have been ignored and the opportunities for contemporary women artists are insufficient.

The Creative Process

Finding inspiration, meaning and passion is a search all artists make as part of the creative process.

How I Built an International Art Education Business

For the past seven years, we have had three instructors teaching for us online, as well as two teaching our course live, four translators, and thirteen other instructors in training, all preparing to teach online and in the real world.